Sandra Hoffmann.
Professor for "Typography and Communication Design
Hochschule Darmstadt, Germany
About the Research
The proposed area of research for the Z-Node Planetary Collegium expands on the analysis of the ideas and reflections of differences, spacial relations and cohesions, as a result of intercultural exchanges. A critical view of how the “form” of communication, specifically the representation of the written language, is evolving and dissipating within interwoven cultures. How technical developments have influenced the written language and the use of it. What cultural influences do these developments have on beings and social structures? What are the impacts on society? What are the impacts on typography?
About the Researcher
Sandra Ellen Hoffmann Robbiani was born and educated in Canada. She studied Communication Arts / Graphic Design in Vancouver at Capilano College. For six years she worked as a graphic designer in diverse Design Studios in Vancouver. In 1986 she traveled to Europe to attend the Yale Summer Programme for Graphic Design in Brissago, Switzerland. Instructors included Dorothea und Armin Hofmann, Paul Rand, Richard Sapper and Wolfgang Weingart. In 1988 she left Vancouver for postgraduate studies (Grafik-Weiterbildung) at the renowned "Schule für Gestaltung" in Basel, Switzerland. From 1991 until 1998 founder and partner of various Graphic Design Offices in Basel, 1998 until today in Berne. Since 1993 she teaches in Germany, and since 1995 she is Professor for “Typography and Communication Design” at the Hochschule Darmstadt, Fachbereich Gestaltung (University of Applied Sciences Darmstadt, Faculty of Design), In 2003 she attended the Executive Masters Programme "Cultural & Gender Studies" at the Hochschule für Gestaltung und Kunst in Zürich.